Here's a good example of how transmedia is developing in Hollywood:
Maverick filmmaker James Cameron, Fox Studios (distributor of Avatar franchise) and Disney have struck a global licensing deal so Disney can build rides and attractions to give fans the opportunity to explore the world of Pandora first hand, coinciding with the release of the two Avatar sequels in 2014 and 2015. Disney has done this in the past with the Indiana Jones and Star Wars franchises, so it seems like nothing new. But just imagine being twelve again standing next to a blue, giant Na'vi. Given the technology today, I think it will be pretty cool.