Film: The Force Ad

The nostalgia of a classic film, brought to new light by a young girl’s imagination - and then having the imagination empowered by her father (at the touch of a button - no less). The car even makes the dad look cool to his wife, as he gives a casual raise of the brow acknowledging how effortlessly he (through the car) excites their child’s fantasy! And in a way he’s telling his wife it’s harmless to encourage their child’s imagination, although it is based on fiction (as the mom had an indifferent look earlier to her daughter’s affinity towards Vader), which makes him an even cooler dad. Not to mention, the change in stereotype, a little girl passing on the expected princess scenario to play the villainous Vader. How the story is told through the “acting” of the child’s hands, creates a journey of struggle and disappointment, that is ultimately won by her dad’s anonymous assistance (through the car of course). The effort characterized in the muster of hopeful little hands, helps to build the suspense and leads to the reward of this Ad’s priceless moment - the child’s startled reaction of sheer amazement! Very smart, how they sell a car feature through an emotional connection.